Debossing

Commonly referred to as “Blind” debossing, the debossing process is where a heated custom metal plate is pressed firmly onto a product leaving an impression of the artwork.   Thermo debossing is also available on certain products, using additional heat to create a unique and eye-catching two-tone finish.

The result is a stamped indentation in the same colour as the product.

The difference between Debossing and Embossing:

Both branding methods use metal plates to press a logo into a product.  The embossing creates a “raised up” impression of a logo design from the surrounding material, and debossing creates a “recessed” or “pressed down” design into the surrounding material.

Benefits of Debossing:

•  Higher perceived value than other forms of branding.
• The branding becomes part of the product and is permanent.
• The product can be shipped as soon as heat pressing is finished.
• Certain products can produce a two-tone finish.

Contact us now to see what a customized branding solution can look like for your brand! Our solutions team can be reached on 09 280 3850 or email us at enquiry@peakmarketing.co.nz If you email us, a member of the team will respond within 24 hours (during a standard work week).